“I am inspired by texture and color. My style is laid-back luxury,” says Jessica Meyrowitz, who launched her company, It’s a…Yummy, in 2016 after taking a knitting class. “I love the process of creating my Yummy throws.” With large needles and yarn, the Chappaqua, NY, resident began creating her products, including the signature Merino wool throws, which now come in 38 different colors, with another 8 launching this fall.
Each throw takes about five hours to make by hand, but she’s not at it alone: Meyrowitz works with a group of women in Westchester and Fairfield counties to create the line, which includes the throws, plus everything from baby blankets to scarves. For those interested in creating one themselves, a DIY Throw Kit that will include a pattern, needles, yarn and a canvas carrying bag, is scheduled to come out this fall. Have a more specific look in mind? Custom throws can be commissioned in a variety of patterns, styles and colors. “The throws are a true collaboration between myself and my client,” says Meyrowitz. itsayummy.com
